Website Optimization Site Study
This is going to be the beginning of a study on website optimization for one of my sites. I am going to try and give monthly updates on my progress and the things I have done to improve traffic and ranking for the site in question. I will also be looking at income for the site. Right now the site is doing pretty poorly when you take into consideration that it has been up since December 2006 and it has 163 published posts. Last month it only made $6.50 from Google adsense and $10 from another program. My affiliate earnings are non-existent. Hopefully over the next 6 months with a little work I can get the site back on track. What I will do is lay out a list of goals, then the tasks that I will do to attain those goals. Through it all maybe I will see what works and what doesn’t.
These are the goals that I would like to attain over the next 6 months.
- $50 a month from adsence. Right now I am at around $6 a month, hopefully by researching the right keywords and ensuring that I post quality, keyword rich articles it will increase my traffic from the search engines thereby increasing outgoing clicks on ads.
- Two conversions a month on my affiliate links. I know that isn’t a very lofty goal but you have to start somewhere. One way that I am going to try to work this is through the keyword rich articles. I will also try and develop a page specifically for each of the affiliates that I am promoting. Every time I do a review or highlight some new product I will link to the page for that affiliate and also include an affiliate link on that page. At some point in time I will buy ads through Adwords and a few other advertising mediums to increase page views on those pages. It should result in conversions.
- Next goal is 500 unique hits a day. This one will be kind of hard but it isn’t impossible. If I can get some exposure out there it should brings the visitors.
These goals kind of go hand in hand. If I can get 5 to 10 incoming links a week from good sites using the proper keywords it will help a lot. Quality articles will be a start plus try and promote the articles that I already have. We will see what works and at least once a month I will document my efforts and results. As a starting point here are my stats for the past month to date;
671 Unique Visits
4312 Page Views
55.74% Bounce Rate
I just hope that during all of this my bounce rate doesn’t go up. It is pretty fair percentage as it is. One more thing that may help is running adsense in my photo gallery. As a matter of fact I have a lot of work to do in that area but maybe once I start making a little more profit then I will be able to afford to pay someone to come in and help me with a better design for my gallery and get some SEO work done on it also.
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